The MyVote. MyHealth. campaign was designed to empower community members to make their voices heard in shaping local health policies through voting. As the Communications Specialist at San Ysidro Health, my role in this project was to spearhead and oversee the campaign's social media strategy, leading content creation, engagement, and analysis to maximize impact.
MY CONTRIBUTIONS:
✦ Developed the campaign’s social media approach, defining messaging, tone, and platform-specific strategies to engage our target audience effectively.
✦ Designed engaging visuals, crafted compelling copy, and managed video production, including a video compilation of “I Vote Because” testimonials from community members, staff, and patients.
✦ Leveraged interactive posts and stories to motivate participation, foster conversation, and highlight the importance of voting in health policy.
✦ Tracked campaign metrics, optimized content based on performance insights, and compiled results to measure engagement and impact.
FEATURED WORK:
Social Media Graphics
"I Vote Because" Testimonials
My team and I successfully captured over 200 "I Vote Because" videos throughout the duration of this campaign. See some examples below.
